Ame Nasukurewa’s business journey is a testament of sacrifice and determination that spans two decades of hard work and commitment to family.
Originally from Nakorotubu Village in Ra, Mr Nasukurewa, 72, made a life-changing decision in 2005 to leave his village behind in search of better opportunities.
He moved to Vakabalea in Navua after he purchased a piece of land, determined to build a stable future for himself and his family.
“At that time, I wanted something better for my family, so I took the risk and came to Navua,” he said.
Mr Nasukurewa planted a variety of vegetables and root crops, relying on traditional farming — knowledge passed down through generations.
He said farming became his main source of income and sustained his household over the years.
“I started from nothing. The land needed a lot of work, but I believed that if I worked hard, it would provide for us.”
“Today, farming remains at the centre of my daily routine.”
Mr Nasukurewa said he continues to wake up early and tend to his crops despite his age.
He said his wife played a crucial role in the family business by selling their produce along the Vakabalea roadside, joining other mini-market vendors who rely on local customers and passing motorists.
“My wife helps a lot. While I work on the farm, she sells our vegetables. We work as a team.”
Mr Nasukurewa described his journey as a challenging one marked by physical exhaustion, financial struggles and unpredictable weather conditions that often threatened his crops.
However, he said perseverance helped him overcome every obstacle.
“There were many hard days. Sometimes crops failed, sometimes money was short, but I endured everything that came my way.”
Mr Nasukurewa said he enjoys being active and self-reliant.
He said staying productive gives him purpose and strength, even though his children are now grown, employed and raising families of their own.
“I can still work on my farm, and I am thankful for my health. Even though my children have their own jobs now, I still want to provide and support my family in any way I can.”
Mr Nasukurewa hopes his story will inspire the younger generation to value hard work and farming, emphasising that agriculture can still provide a stable livelihood if approached with commitment.
“Farming is not easy, but it teaches patience and discipline. If you respect the land, it will take care of you.”
Mr Nasukurewa shared his roadside market business continues to attract many customers, especially on weekends when sales are at a peak.
He said the steady flow of customers has helped him and his wife maintain their livelihood through the sale of fresh farm produce.
He expressed his gratitude for the strong support shown by the community, noting that many customers return regularly to buy their vegetables and root crops.
“I am very thankful to everyone who supports our small market business. Their support helps us continue our work and provide for our family.”
