Former Fijian Competition and Consumer Commission chief executive Joel Abraham has called for the public debate surrounding his appointment and the rescinding of the same appointment as FCCC Chairman to shift away from personalities and back to the issue of electricity pricing and its impact on ordinary Fijians.
In a statement, Mr Abraham acknowledged the public scrutiny over recent developments at the Commission, saying he understood the emotions and concern it had generated.
“Over today, there has been significant public attention on my appointment and subsequent developments at the Fijian Competition and Consumer Commission. I understand the emotions, opinions, and concern this has generated, and I am grateful for the many messages of support I have received,” he said in a response to The Fiji Times.
However, he stressed that attention should not be centred on him personally.
“I want to say this clearly and respectfully — this moment should not be about me,” Mr Abraham said.
“Electricity pricing affects every household, every small business, every farmer, every worker, and every family trying to manage the rising cost of living. Personal appointments come and go, but decisions on electricity tariffs have long-term consequences for ordinary Fijians.”
Mr Abraham said independent regulation, transparency and accountability were essential, along with maintaining public confidence in decisions affecting people’s daily lives.
“I do not support turning this situation into a personal or political spectacle, nor do I support attacks on individuals or institutions. Fiji is best served when we debate issues with maturity, facts, and respect,” he said.
He added that the national conversation should now return to whether tariff decisions are fair, justified and affordable, and whether processes behind them meet public expectations.
“My hope is that the focus now shifts back to the substance of the matter — whether electricity pricing decisions are fair, justified, and affordable for the people of Fiji,” he said.
“I remain committed to serving Fiji in whatever capacity I am called to, guided by integrity, professionalism, and a deep respect for our people.”
Mr Abraham concluded by urging the media and public to keep discussions centred on outcomes for Fijians — not personalities.


