COCA-Cola Europacific Partners Fiji (CCEP Fiji) in partnership with Coca-Cola ASEAN South Pacific and TrashBoom Pacific has led to the installation of a Trashboom barrier at Bailey Bridge in Suva to trap litter polluting Suva’s Samabula River.
Coca-Cola in Fiji is funding the fabrication, installation and ongoing maintenance of the barrier, while TrashBoom Pacific manages day-to-day operations, safe waste collection, and monitoring, the parties said in a statement.
“This initiative is a practical example of our ongoing commitment to environmental sustainability,” CCEP Pacific’s head of Public Affairs, Communications & Sustainability Dwain Qalovaki said.
“As a proud local manufacturer, we are committed to protecting Fiji’s natural environment by stopping waste from entering the ocean – protecting communities, waterways and marine ecosystems.”
Director of TrashBoom Pacific Wayne Fuakilau said the Trashboom barrier is a simple but effective tool to intercept waste before it becomes marine debris.
“With Coca-Cola Fiji’s support, we can maintain the barrier, track results and show how small interventions can deliver real environmental outcomes,” he said.
Trashboom will provide data on the type and volume of waste captured, supporting more effective waste management and prevention initiatives across Fiji.
The parties said the Samabula River was selected due to high levels of stormwater-borne waste entering the city’s waterways, which contributes to pollution downstream.
“The barrier will offer insights into waste flows and recovery.
“The project complements CCEP Fiji’s Mission Pacific programme, which has recovered millions of bottles and cans for recycling since 1999 and reinforces the company’s broader commitment to the collection of its packaging.
“This partnership underscores a long-term commitment to protecting Fiji’s waterways, turning practical action into measurable environmental impact for communities and marine ecosystems alike.”
