TO ensure that all fans can continue to enjoy high-quality rugby, the Fijian Drua have announced a new broadcast model for the 2026–2028 Shop N Save Super Rugby Pacific seasons.
They are introducing a hybrid structure spanning Free-to-Air (FTA), Pay TV, and Digital Streaming, a move that represents a strategic step towards a sustainable and independent future for the club.
In a press statement, the Drua said the new approach balances accessibility and financial sustainability. Free-to-air coverage on televisions sets remains available for all fans nationwide, while low-cost digital streaming offers flexible access to live matches, on-demand replays, and extended highlights on the device of their choice (phones, tablets, PCs).
Payments will be simple through M-Paisa, debit and credit cards, with pricing set at $2 per match.
The Fijian Drua’s hybrid model introduces a small payment for digital streaming helping the club build a stable revenue base, strengthening its competitiveness against larger Super Rugby Pacific clubs while investing in players and facilities.
“The Drua remains committed to keeping rugby accessible to all, while providing an enhanced viewing experience and a more sustainable financial path forward for the club.
“By pioneering this hybrid broadcast model, the Drua are showing that innovative, small-market approaches can set new benchmarks globally.
“This is a model that other clubs around the world in small economies might consider,” Drua CEO Mark Evans stated.
An announcement on the Digital Streaming, FTA and Pay TV partnerships will be made in the coming days.
