The World’s Happiest Airline Fiji Airways has announced the launch of yet another new addition to its brand arsenal – a new brand anthem: Welcome to our Home on Fiji Day.
The anthem captures the true spirit of Fiji through music, while giving back to our communities by inspiring young people from Pacific Voices to be part of a world class project, the company said in a statement.
“When our passengers hear this song, we want them to feel like they’re part of our Fiji Airways Vuvale and part of our beautiful home – Fiji, with the care, warmth and happiness we are known for,” Fiji Airways managing director and chief executive officer Paul Scurrah said.
Recognised as a cultural milestone for the airline symbolising the national carrier’s role as both a world class airline and the heart of Fijian identity, the anthem was performed by celebrated local artists Apakuki Nalawa, Ra V and Talei Burns.
“As Fijians, singing is in our blood,” Mr Nalawa, key vocalist on the anthem said.
“We learn it in our villages, in school and church and some of us pursue it for life, as a career.
“To bring that spirit into a song that will welcome the world to Fiji is an honour — it’s like opening the door to our home with music.”
The project began with traditional Fijian songs, shaped into a modern yet deeply cultural composition, reflecting Fiji’s diversity, incorporating Fijian, English, and Hindi lyrics.
Primanavia sung and performed the new brand song at the Helloworld Frontliners Forum held here in Fiji – a powerful showcase that introduced the anthem to close to 500 travel partners from around the world.
Designed to welcome travellers the moment they step onboard, the anthem reflects the warmth, care and spirit of the nation.
