MOST people know him as Mr Friendly North.
But that title only scratches the surface of 19-year-old Tucibi Matavesi’s story.
Long before the crown and the spotlight, Tucibi was a young boy who assisted his mother and family selling barbecue at a roadside stall in Vulovi, outside Labasa Town.
Like some people his age, he made the selfless choice to pause his studies this year to support the family business, an act of dedication and maturity few would dare to show.
Tucibi entered the Friendly North competition this year and describes his experience as ‘truly life-changing.
Helping his mother build the family business while trying to pursue his own enterpreneurial journey has been one of his biggest challenges, he says.
“It showed me how strong love and responsibility can make a person,” Tucibi said.
His mother’s unwavering faith and resilience were also his guiding light.
More than just a role model, she is the reason he forges forward. He knows his vision extends beyond himself represents something bigger.
When Tucibi entered the Friendly North competition it was a chance to prove that one can rise from humble beginnings without losing sight of who they are.
“It proved to me, and to others, that you can rise from humble beginnings, make a difference, and still stay true to who you are.”
Winning the Mr Friendly North crown in the end opened new doors and inspired him to dream bigger. But the newfound recognition never changed who he was at his core.
He still takes calls from his mother whenever she needs help.
“From helping my mum with the smallest tasks to standing on a stage with a crown, I’ve never forgotten my roots, and I never will.”
The balance between family responsibilities, business, and competition was far from easy.
Tucibi agrees there were moments when the pressure seemed overwhelming, and he questioned whether he should take part. Yet, in those moments of doubt, he turned inward and found his strength.
“Behind that smile, behind the titles and the energy I carry, there is a deep burden to create change, especially when it comes to advocating against drugs,” he said.
He uses his platform to speak in schools, churches and community halls.
He doesn’t claim to have all the answers. Instead, he encourages others to share their stories too.
“Use your voice. Whether you’re standing on a stage or standing beside your mum, your story matters,” he urges.
Growing up in a community where resources were scarce, but love was abundant taught him valuable lessons about humility, empathy, and leadership.
These values have shaped his approach to life and leadership, leading with empathy, staying humble, and lifting others as he climbs. For Tucibi, leadership isn’t about titles or applause.
“Titles don’t make you a leader, your actions do. Let every success story be a fight for things most people have never seen.
Tubici’s story is a testament to the power of perseverance, humility, and leading with heart, even when the world tries to tell you otherwise.
“Just use your voice, whether you’re standing on a stage or standing beside your mum,” he said.
“Your story matters. Never be afraid to lead with your heart, even when the world tells you to sit down.”
