Bula Vinaka, shoppers! In Fiji, Diwali — known as the Festival of Lights — is not just a Hindu celebration; it is a festival embraced by people of all races and religions, making it one of the country’s most colourful events.
The air fills with the scent of sweets, the sparkle of lights, and the spirit of togetherness that reflects our multicultural society. Across the islands, iTaukei, Indo-Fijians, Rotumans, Chinese, and European families join in the festivities.
Even non-Hindu families look forward to Diwali as a time to enjoy Indian food and colourful celebrations. It is common to see iTaukei families ordering their own Diwali sweets like laddoos and barfi — to share with loved ones at home.
Many children and adults alike light firecrackers and sparklers, filling the sky with bursts of colour and laughter. For Hindus, Diwali remains a deeply religious and cultural occasion.
In the weeks leading up to the festival, homes are cleaned, painted, and decorated with strings of lights, candles, and diya (clay lamps). These glowing lamps represent the triumph of light over darkness and good over evil. Families perform Lakshmi Puja, a to Lakshmi, the goddess of wealth and prosperity, seeking blessings for happiness and success in the year ahead. Of course, no Diwali celebration would be complete without sweets.
Traditional Indian mithai are shared generously among neighbours, colleagues, and friends.
Schools and workplaces come alive with Diwali functions, where people of all backgrounds dress in bright Indian attire, share food, enjoy dances, and celebrate Fiji’s rich diversity. Even churches acknowledge the message of Diwali — light, peace, and unity — in their gatherings.
Fiji is one of the few countries in the Pacific where Diwali is recognised as a public holiday, a reflection of its national significance and the country’s ongoing commitment to peace and multicultural harmony. It’s a time when Fiji shines — literally and spiritually.
Shop smart
While Diwali brings joy, sweets, and celebration, it’s also a time when the Consumer Council of Fiji (CCF) reminds us to shop wisely. Over the years, the Council has received complaints from consumers who have fallen victim to unethical business practices.
As you shop this weekend in the lead up to Diwali on Tuesday, remember to make cautious decisions — especially when buying sweets and Diwali lights. Many families pre-order sweets in large quantities weeks in advance to ensure they have enough to share, however, the Council has received reports of delayed or non-deliveries, poor-quality sweets, and spoiled products. These issues cause frustration and even pose health risks.
Whether you’re buying from a well-known shop or a home-based vendor, check that the business is reliable and trustworthy by checking their customer reviews.
Businesses, on the other hand, are reminded to accept only as many orders as they can meet on time.
Overpromising and under-delivering disappoints customers and damages your reputation.
Stale sweets
Some vendors prepare large quantities of sweets too early to meet demand, but poor storage can cause staleness. Dairy-based sweets, in particular, spoil quickly in warm weather.
Proper logistics, storage, and delivery planning are therefore essential to ensure freshness.
Tips for shoppers
Inspect sweets before accepting delivery or purchase; Check expiry dates and ensure packaging is sealed properly; Keep receipts for proof of purchase.
Caution for sweet vendors
Only take orders you can fulfil; Maintain strict hygiene during preparation and storage; Avoid overproduction; Be honest and transparent about delivery times and conditions.
Festive lights and safety
Many shoppers will buy decorative lights. While these add sparkle to the celebration, the Council cautions consumers to be careful when using them. Don’t sell poor quality lights.
Sellers should ensure products are safe and label the indoor and outdoor ones. Both buyers and sellers are urged to prioritise product safety, durability, and clear instructions to ensure a bright and safe Diwali.
Report any unsafe or poor-quality goods to the Consumer Council immediately. Businesses, please uphold honesty, safety, and quality during trade.
Shop smart, stay safe, and celebrate brightly and may your homes be filled with joy, laughter, and light. Happy Diwali, shoppers!
