FIJIANS have been advised to exercise caution when engaging online campaigns for wellness, diet and supplement products from social medial influencers.
Consumer Council of Fiji CEO Seema Shandil issued the warning after noting that some influencers were aggressively creating urgency around products such as dietary supplements, often promising quick fixes for issues such as weight loss or improved health within weeks or months.
She said health influencers were not medical professionals and therefore could not determine what was right for an individual’s body.
“What may be suitable for one person can create harmful side effects for another, sometimes not immediately but later in life,” Ms Shandil said.
“Consumers must ask critical questions such as whether the product is safe, whether it is effective, and whether it is appropriate for their health condition.
“Only a qualified health professional can provide reliable answers to these questions.”
The council said some companies selling supplements were legitimate businesses, however, the products they promote were not necessarily verified for safety and effectiveness by the relevant health authorities in Fiji, or their country of origin.
“This creates risks for consumers who may purchase and use such products based on persuasive online testimonials rather than proper medical guidance.
“Consumers are therefore urged to approach such promotions with caution, to remember that influencers are not trained or licensed health professionals, and to always seek advice from a doctor, nutritionist, or other qualified health provider before beginning any supplement or drastic diet plan.
“They are also encouraged to research both the company and the product thoroughly before committing to a purchase, particularly when the promotion takes place through social media channels.”
