COLGATE-Palmolive has launched its New Colgate Total® in Fiji, marking what it said is a significant stride in the brand’s commitment to delivering superior oral health solutions.
The launch introduces Colgate Total with an advanced formula designed for active prevention, offering unparalleled, comprehensive protection against a multitude of oral health issues.
The official launch event, held on Thursday at the Grand Pacific Hotel in Suva, brought together key retailers, dental professionals and media to experience firsthand the innovation behind Colgate Total.
The company said the launch is a cornerstone of Colgate-Palmolive’s 2030 strategy, aiming to grow Colgate Total’s market share in Fiji from five per cent to 10 per cent and encourage consumers to “trade up” to premium oral care.
Country Manager for Colgate-Palmolive Fiji Adrian Romanin said the New Colgate Total was a significant leap forward in preventative oral care for Fiji and the Pacific Islands.
“We are not just launching a product; we are introducing a new standard of oral health for our communities,” he said.
“Our commitment is to empower consumers with advanced solutions that provide holistic protection and confidence for their smiles, and to collaborate closely with our valued retailers and dental professionals to make this possible and drive category growth across the region.”
Colgate-Palmolive is actively collaborating with Fijian dental professionals through scientific deep dives, product demonstrations and testimonials, reinforcing the product’s scientific superiority and fostering trusted endorsements.
The New Colgate Total will be available at leading supermarkets and pharmacies across Fiji.
Note: This article was first published on the print version of the Fiji Times dated June 21, 2025
