FIJI’S Trade Commission in Australia that stands as Fiji’s anchor in exports has facilitated $33million in exports so far this year, an increase of $3m from the previous year, growing the country’s exports to 13 per cent in total.
The Sydney-based trade commission also helped facilitate the registration of more than 16 foreign direct investment (FDI) projects valued at $8m from Australia; investments spanning tourism, agro processing and ICT services.
For the year 2023-2024, the office had facilitated 34 FDI projects valued at $29m and $76m in exports.
Deputy Prime Minister and Minister for Trade Manoa Kamikamica revealed these in his ministerial statement in parliament yesterday as he highlighted the role and impact of Fiji’s trade commissions in advancing trade investment and broader economic objectives.
He said Fiji had been making some remarkable progress in the Australian market, citing new market access and distribution secured for Fiji products such as Fire Fiji Bongo Chilli sauce, Juice Fiji, and fresh dalo from Road King Farms in Taveuni.
“Additionally, Fiji has proudly become a leading exporter of kava to Australia, with over 185 tonnes exported by nearly 200 Fijian kava exporters, since the launch of the commercial pilot program,” Mr Kamikamica said.
He said today, Fijian kava could be found in more than 800 cold stores across Australia.
“The trade commission is also exploring opportunities in higher value niche markets,” he said, citing coffee as an example, Australia’s largest import product agriculturally.
“A pilot project is underway with boutique Australian labels that has identified the unique flavour and quality of Fijian grown coffee.
“The commission facilitates targeted trade missions and events of course, and these events are targeted to create more opportunities for our people.”
Mr Kamikamica said more than 12 Fijian exporters would participate in the Naturally Good Expo in Sydney next month, which is Australia’s largest trade show for organic and natural products.
“To complement these events, the commission has launched an online product catalogue and directory making it easier for Australian and New Zealand businesses to discover and connect directly with Fijian producers.”
