Nike launches new, legal Alphafly shoe to outrun ‘tech doping’ furore

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After launching the new shoe on Wednesday, Nike CEO John Donahoe said it did not give athletes a “mechanical advantage”. Picture: REUTERS.

LONDON (Reuters) – Nike has launched a new running shoe that complies with limits set by World Athletics after the governing body imposed a landmark ban on a version of the sportswear giant’s Vaporfly shoes that was used to run the first sub-two hour marathon.

The first-ever shoe ban by World Athletics (WA) last week addressed concerns that technology advances are giving athletes an unfair and unnatural advantage, described by some critics as “technological doping”.

New rules state road shoes must have soles no thicker than 40mm and not contain more than one rigid, embedded carbon fibre plate, and limit the use of some track spikes on the Vaporfly models, but permit the continued use of most of the range.

Nike has now duly launched the latest incarnation of the shoe – the Air Zoom Alphafly Next% – with one carbon plate and a sole thickness of 39.5mm, as well as newly added air pockets.

“We are pleased the Nike Zoom Vaporfly series and Nike Zoom Alphafly NEXT% remain legal,” said the U.S company. “We will continue our dialogue with World Athletics and the industry on new standards.”

The Vaporfly controversy has ignited a wider sporting debate: where should the line be drawn between advances in sports technology and equipment giving competitors an unfair advantage, be it running shoes, soccer boots or tennis rackets?

Nike has always said it operates within the rules, while exploring the possibilities provided by new technology. Its Vaporfly shoes have led to a slew of world records since their introduction in 2016 but WA ruled last week that most of the versions used for those records, and by thousands of amateur runners, would remain legal.