Hyundai Motor rose to 35th in Interbrand’s latest annual global brand value rankings, its brand value reached up to 11.1 per cent since 2015 and Hyundai Motor is up to sixth in global automotive rankings, above Audi, VW, Nissan and Porsche.
Hyundai Motor is the world’s 35th biggest brand according to the latest rankings published by global brand specialists Interbrand, overtaking four other renowned brands in the past year.
Despite yet another challenging year for the automotive industry, Hyundai Motor’s global brand value increased 11.1 per cent, securing its place among the biggest brands on the planet. The Korean company also moved up one place to 6th in the global automotive industry top 10 brands, ahead of Audi, Volkswagen, Nissan and Porsche and is the 4th most valuable high-volume automotive brand.
Hyundai Motor maintained global sales at five million units, helped by successful launches of its Creta, Sonata and Tucson models, while reinforcing its Modern Premium brand philosophy through increased differentiation between the Hyundai and Genesis brand identities. The Hyundai Motor brand is set to achieve even greater heights with electrified IONIQ models, high-performance Hyundai N cars and future-mobility focused Project IONIQ moving the brand into new automotive spaces.
Wonhong Cho, executive vice president of Hyundai Motor Company, said: “The car-ownership model may become obsolete within a matter of years, therefore we simply can’t limit our vision to eco-friendly vehicles. To maintain our rate of growth as a global brand we must rethink the traditional business model and not just see ourselves as a transportation company, but also a mobility service provider. With Project IONIQ we will address this new paradigm and further Hyundai Motor’s standing as one of the world’s most valuable brands.”
Acknowledging the achievement, Mike Rocha, Global Director of Brand Valuation at Interbrand said: “Over the past year, Hyundai has once again redefined its limits by introducing IONIQ to gain leadership in future mobility, by spinning off the Genesis brand to enhance clarity for each brand’s identity and by providing innovative experiences such as Hyundai Motorstudio Digital. We look forward to another year of growth for Hyundai as one of the forerunners of future mobility.”.
Interbrand’s rankings are calculated using companies’ financial balance sheets combined with marketing activities, while also reflecting each brand’s potential profit.
Hyundai Motor wins five red Dot Design awards
Hyundai Motor has triumphed once again at the Red Dot Design Awards, receiving an unprecedented five accolades. With two ultimate ‘Best of the Best’ awards and three Red Dot Design Award ‘Winner’ placings, it is the fourth year in a row that Hyundai Motor has received recognition for excellence in design in the internationally-renowned Red Dot Awards.
The Hyundai Motorstudio Goyang Exhibition was awarded a ‘Best of the Best’ Red Dot Design Award accolade in the Communication Design category, highlighting Hyundai Motor’s innovative approach to capturing the brand essence in physical form.
