THE secret to success in the retail fast food business is taste.
Once you have developed a product that has a unique flavour and are able to reproduce it on demand, you are one step further on the road to success.
J&R Burgers owner Jie Deng has managed to do exactly that with his unique range of wraps, burgers and fried chicken.
And testament to the success of his fast food are the queues at the J&R Burgers counter at TappooCity Lautoka.
Mr Deng said the secret ingredients in the batter he prepares and seasoning he uses are the reasons people keep coming back.
“It took me awhile to get it right; a lot of trial and error,” he shared.
He said the meticulous attention to science has delivered a unique taste and he believes his secret mix is exactly what Fijians like.
“Our people like more flavour and I make sure I use quality ingredients to get that Fijian flavour.”
Mr Deng added that another reason for the success of his business was the strategic location of his shop at TappooCity Lautoka.
Apart from the fact the retail centre was a huge attraction for the Sugar City, he said the modern and upmarket surroundings gave his business the edge he needed.
“I knew it would be big attraction and it’s definitely a huge attraction.
“The atmosphere is more relaxed and it is more spacious.
“It’s really well-designed.”
Although he is a relative newcomer to the fast food business, Mr Deng believes his business will continue to grow and develop — thanks to his popular menu and the unique opportunity afforded him at TappooCity Lautoka.
He is already working out where next to open shop.
“I am ambitious.
“Perhaps I am trying to make up for lost time because I started in business quite late.”
