Dove believes that beauty — feeling and looking your personal best — is the result of proper care. Dove always aims to deliver products which tangibly improve the condition of skin or hair and give a pleasurable experience of care, because when you look and feel beautiful, it makes you feel happier. It’s a feeling every woman should experience every day.
From the beginning Dove has always celebrated real women at the heart of everything the brand does and believes. Real beauty embraces diversity — no woman is or should feel excluded from the world of beauty that the brand represents. Real women are the brand’s true inspiration.
In a world in which girls are too often held back by low self-esteem and anxiety about their looks, Dove’s Social Mission is to ensure that the next generation grows up enjoying a positive relationship with the way they look and to help them reach their full potential in life.
Dove is asking all women to help create a positive beauty legacy for the next generation, with a new campaign highlighting how mothers can pass on confidence – or self-doubt — to their daughters.
Dove believes all women have a role to play in setting a positive example for the next generation by expressing their own beauty with confidence. By speaking positively about our appearance and practising confident and positive body language, today’s women can show young girls what it means to feel beautiful.
“Whether she is a mother, aunt, coach, teacher or sister, every woman has the opportunity to make a difference to a girl’s self-esteem,” says Meaghan Ramsey, director of the Dove Social Mission globally.
“By ensuring our own beauty legacy is positive, all women can help the next generation grow up to be happy, confident individuals, free from the pressure of beauty stereotypes and nagging self-doubt.”
About Dove:
First marketed in 1957, Dove started with the sales of beauty soap bars but quickly expanded to produce a wide range of personal care products including roll-ons, deodorants, body lotions, facial cleansers, shampoos and conditioners. It is produced and marketed internationally by Unilever — A global leader in manufacturing and distribution. Unilever is a British-Dutch multinational consumer goods company co-headquartered in Rotterdam, Netherlands, and London, United Kingdom. Its products include food, beverages, cleaning agents and personal care products.
