Fiji’s tourism industry recorded $2.1billion in revenue for the first nine months of 2025, Tourism Fiji has revealed.
Tourism Fiji chief executive officer Dr Paresh Pant revealed this in an e-mail interview saying the accommodation and air passenger transport sectors were the largest contributors.
He said that reflected strong visitor spending on stays, experiences and air travel to and within the destination.
In its 2025 provisional visitor arrival statistics, the Fiji Bureau of Statistics (FBoS) had reported a new peak of 986,367 annual arrivals for 2025; with Australia and New Zealand continuing to record the highest number of visitors and holidaymakers accounting for the most travellers.
Dr Pant said that result reflected the collective efforts of the entire tourism industry that had worked together to deliver strategic global marketing and promotions, and high quality, authentic experiences that appealed to travellers across Fiji’s key markets.
He said they were now targeting a growth over the 2025 figure for this year.
“Our target considers factors such as occupancy levels, room supply, air capacity, and the competitive pressures facing destinations globally,” Dr Pant told this newspaper.
“Our focus remains on sustainable growth that preserves the unique cultural warmth, quality, and sense of exclusivity that make Fiji such a special destination for visitors.”
He said a number of accommodation projects were underway, “and we are hopeful to see additional room inventory come online in the near term”.
Dr Pant said while Fiji Airways had increased capacity in recent years, accommodation growth had not kept pace.
“At the same time, it is important that any new room supply can be sustainably filled throughout the year, not just during peak periods, which is why our focus remains on ongoing marketing and tactical campaigns delivered in close partnership with industry.”
He said Tourism Fiji would also continue to prioritise direct engagement with its industry partners, holding open discussion, aligning on seasonal planning and exploring collaborative opportunities to strengthen the destination.
