The Fijian outsourcing services industry created about 1000 new jobs in 2022, states the Australian Government’s Market Development Facility (MDF).
MDF said it developed an investment prospectus for potential foreign investors with Outsource Fiji.
“Combined, these efforts resulted in six foreign investors setting up outsourcing businesses in Fiji in 2022; these are projected to create over 1000 new jobs, cumulatively,” said MDF.
“The success of the investment prospectus for outsourcing services led to Investment Fiji deciding to develop a similar prospectus for the tourism industry in collaboration with the World Bank.
“The Fijian outsourcing services industry was a slow-progress economic segment for nearly a decade.
“Despite several winning factors—including a well-educated labour pool, good internet connectivity, appropriate infrastructure, a convenient time zone, and geographical proximity to nearshore clients such as Australia and New Zealand—operators struggled to capitalise on the industry’s potential to be a growth engine.
“The outsourcing services industry faced several growth constraints.
“First, many outsourcing operators worked in isolation and did not engage sufficiently with each other or with the government.
“Client leads were generated through word-of-mouth recommendations via Australia-based partners.
“The businesses were also not investing in sophisticated marketing tools or means of understanding client needs.
“While some lead generation happened, the businesses lacked the capacity to convert these leads into new clients.
“This lack of conversion was compounded by little to no awareness of Fiji as an outsourcing destination among potential clients.”
